ABOUT NATURAL FORMULA

Natural Formula is a leading, professional, cutting-edge brand first launched in 1987. We believe that every woman deserves to have beautiful hair that will give her confidence, convey her charm and help her conquer her goals.

Our exclusive products combine the purity of nature’s ingredients with an abundance of fragrances and textures to create the most effective hair care results. Our uniqueness is based on two main values:

• Creating formulas inspired by natural ingredients from around the world
• Producing professional salon-quality products that are accessible and affordable

All Natural Formula products are environmentally friendly and 100 % cruelty free!